Have you ever thought about how many people perform online searches on a mobile phone or tablet device?
- In June 2013, 7.5 million Australians accessed the internet via their mobile phones.
- 42% of adults accessed the internet via a mobile phone in June 2013, compared to 32% in June 2012.
- An increase of 33% in mobile internet use from June 2012.
Source: The Australian Communications and Media Authority
Mobile search and traffic is increasing fast and 25-35% of people will read your website on a cell phone or tablet which is why your website needs to be mobile friendly and fully responsive so it’s easy to use and read on any size screen.
First impressions count so it’s now essential to make sure your website looks good and is easy to read on a mobile device.
Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. If your website isn’t available in a mobile friendly version, your website readers will have to re-size the pages and fonts, scroll around and swivel their mobile around for the best view. That can slow people down, cause frustration and lose you business when people give up and look for another website they can easily read on their mobile device.
Just as your website needs to be designed to be user friendly, so your website needs a mobile friendly version for all those potential clients, especially the new readers who are viewing on their mobile phone.
If your site wasn’t built or updated very recently the chances are that it’s not mobile friendly or responsive.
For an example of a mobile friendly and fully responsive website, view our site (www.localmarketingHQ.com.au) on your mobile phone or tablet device, and notice how it reformats as you turn rotate your screen.
To find out more about our Responsive Website service contact us now.